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$24.95 $21.16
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents. |
  Adobe ePub [ 0.5 Mb ] Street Date: Thursday, August 27, 2009 Adobe Digital Edition [ 2.5 Mb ] Street Date: Thursday, August 13, 2009 MobiPocket (OD) [ 0.6 Mb ] Street Date: Tuesday, August 25, 2009 Audio Book (MP3) [ 199.9 Mb ] Street Date: Wednesday, September 30, 2009 Audio Book (WMA) [ 101.9 Mb ] Street Date: Wednesday, September 30, 2009
"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me." Seth Godin, author of Tribes
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$26.00 $22.05
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
From the Hardcover edition. |
"Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." The Wall Street Journal
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Listen to the MP3 excerpt of this title! Listen to the WMA excerpt of this title! Chapter 1
The Three Surprises About Change
1.
One Saturday in 2000, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch a 1:05 P.M matinee of Mel Gibson's action flick Payback. They were handed a soft drink and a free bucket of popcorn and asked to stick around after the movie to answer a few questions about the concession stand. These movie fans had unwittingly entered a study of irrational eating behavior.1
There was something unusual about the popcorn they received. It was wretched. In fact, it had been carefully engineered to be wretched. It'd been popped five days earlier and was so stale that it squeaked when you ate it. One moviegoer later compared it to Styrofoam packing peanuts, and two others, forgetting that they'd received the popcorn for free, demanded their money back.
Some of them got their free popcorn in a medium-sized bucket, and others got a large bucket--the sort of huge tub that looks like it might once have been an above-ground swimming pool. Everybody got their own individual bucket so there'd be no need to share. The researchers responsible for the study were interested in a simple question: Would the people with bigger buckets eat more?
Both buckets were designed to be so big that no one could finish their portion. So the actual research question was a bit more specific: Would somebody with a larger inexhaustible supply of popcorn eat more than someone with a smaller inexhaustible supply?
The sneaky researchers weighed the buckets before and after the movie, so they were able to measure precisely how much popcorn each person ate. The results were stunning: People with the large buckets ate 53 percent more popcorn than people with the medium size. That's the equivalent of 173 more calories and approximately 21 extra hand-dips into the bucket.2
The author of the study, Brian Wansink, runs the Food and Brand Lab at Cornell University and he described the results in his book Mindless Eating: "We've run other popcorn studies, and the results were always the same, however we tweaked the details. It didn't matter if our moviegoers were in Pennsylvania, Illinois, or Iowa, and it didn't matter what kind of movie was showing; all of our popcorn studies led to the same conclusion. People eat more when you give them a bigger container. Period."
No other theory explains the behavior. These people weren't eating for pleasure. (The popcorn was so stale it squeaked!) They weren't driven by a desire to "finish their portion." (Both buckets were too big to finish.) It didn't matter whether they were hungry or full. The equation is unyielding: Bigger container = more eating.
Best of all, people refused to believe the results. After the movie, the researchers told the moviegoers about the two bucket sizes and the findings of their past research. The researchers asked, do you think you ate more because of the larger size? The vast majority scoffed at the idea, saying things like, "Things like that don't trick me," or "I'm pretty good at knowing when I'm full."
Whoops.
2.
Imagine that someone showed you the data from this study but didn't mention the bucket sizes. On your data summary, you'd see how much popcorn each person ate. You could quickly scan the results and see the differences--some people ate a little bit of popcorn, some ate a lot, and some seem determined to test the physical limits of the human stomach. Armed with a data set like that, you would have found it easy to jump to conclusions. Some people in the...
$9.99
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. Thus the new field of study contained in this book: Freakonomics.
Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want or need especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The secrets of the Ku Klux Klan.
What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.
Read by Stephen J. Dubner |
Adobe ePub [ 1.4 Mb ] Street Date: Tuesday, October 17, 2006 Adobe Digital Edition [ 2.2 Mb ] Street Date: Tuesday, October 17, 2006 Microsoft Reader [ 0.8 Mb ] Street Date: Tuesday, October 17, 2006 MobiPocket (OD) [ 0.4 Mb ] Street Date: Tuesday, October 17, 2006 Audio Book (MP3) [ 185.8 Mb ] Street Date: Tuesday, April 12, 2005 Audio Book (WMA) [ 94.8 Mb ] Street Date: Tuesday, April 12, 2005
“If Indiana Jones were an economist, he’d be Steven Levitt… Criticizing Freakonomics would be like criticizing a hot fudge sundae.” Wall Street Journal
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Listen to the MP3 excerpt of this title! Listen to the WMA excerpt of this title! Chapter One What Do Schoolteachers and Sumo Wrestlers Have in Common?
Imagine for a moment that you are the manager of a day-care center. You have a clearly stated policy that children are supposed to be picked up by 4 P.M. But very often parents are late. The result: at day's end, you have some anxious children and at least one teacher who must wait around for the parents to arrive. What to do? A pair of economists who heard of this dilemma—it turned out to be a rather common one—offered a solution: fine the tardy parents. Why, after all, should the day-care center take care of these kids for free? The economists decided to test their solution by conducting a study of ten day-care centers in Haifa, Israel. The study lasted twenty weeks, but the fine was not introduced immediately. For the first four weeks, the economists simply kept track of the number of parents who came late; there were, on average, eight late pickups per week per day-care center. In the fifth week, the fine was enacted. It was announced that any parent arriving more than ten minutes late would pay $3 per child for each incident. The fee would be added to the parents' monthly bill, which was roughly $380. After the fine was enacted, the number of late pickups promptly went... up. Before long there were twenty late pickups per week, more than double the original average. The incentive had plainly backfired. Economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. Economists love incentives. They love to dream them up and enact them, study them and tinker with them. The typical economist believes the world has not yet invented a problem that he cannot fix if given a free hand to design the proper incentive scheme. His solution may not always be pretty—it may involve coercion or exorbitant penalties or the violation of civil liberties—but the original problem, rest assured, will be fixed. An incentive is a bullet, a lever, a key: an often tiny object with astonishing power to change a situation. We all learn to respond to incentives, negative and positive, from the outset of life. If you toddle over to the hot stove and touch it, you burn a finger. But if you bring home straight A's from school, you get a new bike. If you are spotted picking your nose in class, you get ridiculed. But if you make the basketball team, you move up the social ladder. If you break curfew, you get grounded. But if you ace your SATs, you get to go to a good college. If you flunk out of law school, you have to go to work at your father's insurance company. But if you perform so well that a rival company comes calling, you become a vice president and no longer have to work for your father. If you become so excited about your new vice president job that you drive home at eighty mph, you get pulled over by the police and fined $100. But if you hit your sales projections and collect a year-end bonus, you not only aren't worried about the $100 ticket but can also afford to buy that Viking range you've always wanted—and on which your toddler can now burn her own finger. An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. But most incentives don't come about organically. Someone—an economist or a politician or a parent—has to invent them. Your three-year-old eats all her vegetables for a week? She wins a trip to the toy store. A big steelmaker belches too much smoke into the air? The company is fined for each cubic foot of pollutants over the legal limit. Too many Americans aren't paying their share of income tax? It was the economist Milton Friedman...
$21.95 $14.98
The roots of the mortgage bubble and the story of the Wall Street collapse-and the government's unprecedented response-from our most trusted business journalist. The End of Wall Street is a blow-by-blow account of America's biggest financial collapse since the Great Depression. Drawing on 180 interviews, including sit-downs with top government officials and Wall Street CEOs, Lowenstein tells, with grace, wit, and razor-sharp understanding, the full story of the end of Wall Street as we knew it. Displaying the qualities that made When Genius Failed a timeless classic of Wall Street-his sixth sense for narrative drama and his unmatched ability to tell complicated financial stories in ways that resonate with the ordinary reader-Roger Lowenstein weaves a financial, economic, and sociological thriller that indicts America for succumbing to the siren song of easy debt and speculative mortgages. The End of Wall Street is rife with historical lessons and bursting with fast-paced action. Lowenstein introduces his story with precisely etched, laserlike profiles of Angelo Mozilo, the Johnny Appleseed of subprime mortgages who spreads toxic loans across the landscape like wild crabapples, and moves to a damning explication of how rating agencies helped gift wrap faulty loans in the guise of triple-A paper and a takedown of the academic formulas that-once again- proved the ruin of investors and banks. Lowenstein excels with a series of searing profiles of banking CEOs, such as the ferretlike Dick Fuld of Lehman and the bloodless Jamie Dimon of JP Morgan, and of government officials from the restless, deal-obsessed Hank Paulson and the overmatched Tim Geithner to the cerebral academic Ben Bernanke, who sought to avoid a repeat of the one crisis he spent a lifetime trying to understand-the Great Depression. Finally, we come to understand the majesty of Lowenstein's theme of liquidity and capital, which explains the origins of the crisis and that positions the collapse of 2008 as the greatest ever of Wall Street's unlearned lessons. The End of Wall Street will be essential reading as we work to identify the lessons of the market failure and start to rebuild. |
Audio Book (MP3) [ 333.6 Mb ] Street Date: Tuesday, April 6, 2010 Audio Book (WMA) [ 170.2 Mb ] Street Date: Tuesday, April 6, 2010
$24.98 $14.98
In his first audiobook, Tony Hsieh - the widely-admired CEO of Zappos, the online shoe retailer - -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success, Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the "Why" in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos "Core Values" such as "Deliver WOW through Service," "Create Fun and A Little Weirdness," and "Build a Positive Team and Family Spirit" and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as their philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's number one priority is company culture and his belief that once you get the culture right, everything else — great customer service, long-term branding — will happen on its own. Finally, DELIVERING HAPPINESS explains how Zappos employees actually apply the Core Values to improving their lives outside of work — and to making a difference in their communities and the world. |
Audio Book (MP3) [ 239.3 Mb ] Street Date: Monday, June 7, 2010 Audio Book (WMA) [ 122.1 Mb ] Street Date: Monday, June 7, 2010
$17.50 $12.25
First published in 1994, THE WARREN BUFFET WAY gave investors their first in-depth look at the innovative investment and business strategies behind this living legend's spectacular success. Tracing Warren Buffett's career from the beginning, Hagstrom revealed to listeners exactly how, starting with an initial investment of only $100, Buffett built a business empire worth $19.4 billion. The second edition of THE WARREN BUFFET WAY completely updates this classic audiobook on its tenth anniversary with new material on Buffett's recent acquisitions, debt deals, and approaches to fixed income and technology. This is an investment classic, poised to enlighten a whole new generation with Warren Buffett's time-tested strategies for successful investment. |
Audio Book (MP3) [ 233.8 Mb ] Street Date: Tuesday, October 31, 2006 Audio Book (WMA) [ 119.3 Mb ] Street Date: Tuesday, October 31, 2006
$14.99 $10.49
Audio Books - Business, Sports and Inspirational - From Acclaimed Journalist Geoff ColvinOne of the most popular Fortune articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field - from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch - are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades. |
Audio Book (MP3) [ 216.6 Mb ] Street Date: Thursday, October 16, 2008 Audio Book (WMA) [ 110.5 Mb ] Street Date: Thursday, October 16, 2008
$15.50 $10.84
This is a book about getting rich. It's different from any other book on the subject because Felix Dennis made himself rich. Very rich indeed. As a matter of fact, he is one of the richest self-made men in Britain. 'How to Get Rich' doesn't pull any punches, and shows that the highway to riches is littered with pitfalls, heartbreak and obstacles. But for those with the drive and determination to try, this book provides a witty and authoritative road map. Because making money is a knack. A knack that can be acquired... |
Audio Book (MP3) [ 289.9 Mb ] Street Date: Tuesday, June 17, 2008 Audio Book (WMA) [ 147.9 Mb ] Street Date: Tuesday, June 17, 2008
$17.50 $12.25
There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must." |
Audio Book (MP3) [ 240.1 Mb ] Street Date: Tuesday, January 26, 2010 Audio Book (MP3) [ 65.8 Mb ] Street Date: Tuesday, January 26, 2010 Audio Book (WMA) [ 122.5 Mb ] Street Date: Tuesday, February 9, 2010 Audio Book (WMA) [ 33.6 Mb ] Street Date: Tuesday, January 26, 2010
$24.95 $17.47
The long-awaited follow-up to the New York Times bestseller Getting Things Done. David Allen's Getting Things Done hit a nerve and ignited a movement with businesses, students, soccer moms, and techies all the way from Silicon Valley to Europe and Asia.
Now, David Allen leads the world on a new path to achieve focus, control, and perspective. Throw out everything you know about productivity-- Making It All Work will make life and work a game you can win. For those who have already experienced the clarity of mind from reading Getting Things Done, Making It All Work will take the process to the next level.
David Allen shows us how to excel in dealing with our daily commitments, the unexpected, and the information overload that threatens to drown us. Making It All Work provides an instantly usable, success-building tool kit for staying ahead of the game.
Making It All Work addresses: how to figure out where you are in life and what you need; how to be your own consultant and a CEO of your life; moving from hope to trust in decision-making; when not to set goals; harnessing intuition, spontaneity, and serendipity; and why life is like business and business is like life.
This eagerly awaited follow-up to Getting Things Done is guaranteed to find an audience in today's competitive business environment and among David Allen's many fans. |
Audio Book (MP3) [ 246.9 Mb ] Street Date: Thursday, January 22, 2009 Audio Book (WMA) [ 126.0 Mb ] Street Date: Thursday, January 22, 2009
A rehashing of oldif successfulground from his 2001 book Getting Things Done, Allen revisits his simple yet comprehensive system of organizing every aspect of one's life for career, professional and personal developmenteven addressing how to plan a vacation, choose a babysitter or arrange eldercare for a parent. Publishers Weekly.
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$13.05 $11.07
How do we make decisions--good and bad--and why are some people so much better at it than others?
That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed.
Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life.
The result is a book that is surprising and transforming. Never again will you think about thinking the same way. |
$14.83 $13.34
From the founders of the trailblazing software company 37signals, here is a different kind of business book -- one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space -- you don't need them.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
From the Hardcover edition. |
"Jason Fried and David Hansson follow their own advice in REWORK, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice. There's no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes." Chris Anderson, New York Times bestselling author of THE LONG TAIL and FREE
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$9.88 $6.92
| The Oz Principle is the groundbreaking work that demonstrated the vital role of accountability in the achievement of business results and the improvement of both individual and organizational performance. With more than a half-million copies sold, The Oz Principle has emerged as one of the most influential and useful business ideas of recent times. The Oz Principle shows how to overcome The Blame Game that is so prevalent in organizations today. By taking the Steps To Accountability® and helping people See It®, Own It®, Solve It® and Do It,® the authors help people take accountability and move Above the Line® to take ownership for overcoming obstacles and getting results. The book spells out how to capture the power of positive accountability by helping people at every level of the organization ask the question, "What else can I do?" to achieve the result. The Oz Principle changed the fate of hundreds of companies because it works! People want to be accountable. Taking ownership of a business is exciting. So is improved performance. That's why accountability has become a core management value for thousands of organizations throughout the world. |
Audio Book (MP3) [ 90.9 Mb ] Street Date: Wednesday, June 10, 2009 Audio Book (WMA) [ 46.4 Mb ] Street Date: Wednesday, June 10, 2009
$12.99
In this long-anticipated, groundbreaking guide to building a seven-figure portfolio, acclaimed stock pickers and Internet pioneers David and Tom Gardner lay bare the simple philosophy that they have used to help millions of grateful individual investors outfox the professionals on Wall Street. The research, the stories, and the results that underpin this audiobook stem from the revolutionary and wildly successful "Motley Fool Million Dollar Portfolio" — a one-of-a-kind web experiment in which individual investors follow along as Motley Fool co-founder Tom Gardner invests and manages $1 million of The Motley Fool's own money. Listeners are offered a first-class education in building, growing, and defending an individual portfolio, one investment strategy at a time. From learning to think like an investor to finding a first stock, from international investing to community-based online tools, this audiobook takes the reader through the essential strategies for building any portfolio — no matter how small its start or how big its ambitions. |
Adobe Digital Edition [ 2.1 Mb ] Street Date: Thursday, January 1, 2009 Microsoft Reader [ 0.4 Mb ] Street Date: Thursday, January 1, 2009 MobiPocket (OD) [ 0.3 Mb ] Street Date: Thursday, January 1, 2009 eReader [ 0.5 Mb ] Street Date: Tuesday, December 30, 2008 Audio Book (MP3) [ 224.9 Mb ] Street Date: Tuesday, December 30, 2008 Audio Book (WMA) [ 114.8 Mb ] Street Date: Tuesday, December 30, 2008
Their panache is a cover for a belief in the old-fashioned virtues of patience, simplicity, and prudence.' U.S. News & World Report
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Listen to the MP3 excerpt of this title! Listen to the WMA excerpt of this title! Chapter One Getting Started
Americans make three primary investment mistakes. A startlingly large portion of our populace stands on the market's sidelines forever, missing out on the greatest builder of wealth available to the average (law-abiding) citizen. Many Americans just never save — or invest — anything. This is the greatest mistake of all. No matter your age, the best time to start investing is now. The second biggest investment mistake is waiting too long to start. It turns out that financial independence can't be achieved as quickly as everything else in our lives: 90 seconds in the microwave oven, one-click buying on a Web site, or speed dial on our mobile phone. The third biggest investment mistake is the subject of this book. People with this affliction might have money put away and may have purchased some mutual funds and even a few stocks. They've recognized the value of getting started, allowing the returns to compound over time. They make us proud. But they often have one tragic flaw: They are wildly unsuccessful pickers of stocks. Picking good stocks Investors often pick the wrong stocks and build the wrong kind of portfolio. They lack any coherent strategy. When the stocks they buy inevitably drop — at least temporarily — these folks cash out their shares and take a loss, running from the market altogether. Or they invest in bad stocks and stay with them for too long, "just hoping to get back to even." These strategies combine the damaging elements of desperation, blind optimism, and greed. But even the most comically inept investor is in a far better situation than the non-investor or the late-comer. Because while the first two groups need to undergo a near-religious conversion before they see the light, a bad investor just needs a bit of strategy and guidance to accompany an existing practice and passion. This stuff is eminently teachable. It's what this book is for. Think about how hard it is for many of us to get past those first two mistakes. The odds are stacked against an early start at successful investing. Most Americans begin their professional careers saddled with credit card debt and student loans while trying to pay for all that life entails, often on a relatively small starting wage. There's not a lot of cash floating around. And even in the unlikely event that their couch cushions were overflowing with $20 bills, most people wouldn't know how to properly put the found money to the best possible use. Our high schools and universities have failed miserably to educate their students about how or why to invest. For the most part, no one has stressed the importance of saving and the value of investing, so they wander relatively blindly (or at least shortsightedly). These are thorny, sometimes seemingly insurmountable issues and we by no means intend to belittle or gloss over them. In fact, previous Motley Fool books and countless Fool.com articles have provided advice and step-by-step guidance on how to work through them. That's our mission. Once you're ready, we're here to inspire you to not only invest, but to invest well. There are two components to investing well: First, you have to choose the right stocks and second, you need a strategy for putting those stocks together in a smart, balanced way. This book shows you how to do both. Before we get to that, though, there's one principle you must embrace. No one's perfect In order to succeed, you must first accept that you will fail. Great investors pick stocks that lose to the market at least one time out of five....
$28.95 $24.55
When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of our unpredictable global business environment, Jim Kouzes and Barry Posner--two of the country's premier leadership experts--have completely revised and updated their classic book. Building on the knowledge base of their previous books, the third edition of The Leadership Challenge is grounded in extensive research and based on interviews with all kinds of leaders at all levels in public and private organizations from around the world. In this edition, the authors emphasize that the fundamentals of leadership are the same today as they were in the 1980s, and as they've probably been for centuries. In that sense, nothing's new. Leadership is not a fad. While the content of leadership has not changed, the context has-and in some cases, changed dramatically. |
"The management classic", (Financial Times, Tuesday 11th September 2007)
"After 20 years in print, this key publication has undergone a substantial revision for its fourth edition." (People Management, Thursday 1st November 2007)
"After three editions and 20 years in print, this leadership classic continues to be the premier resource on becoming a leader." Securities & Investment Review, November 2007
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$30.30 $21.21
Quantum NLP is the art and science of Human Excellence. New scientific discoveries show us clearly that we are creating our reality through the use of our language. By teaching ourselves more effective language patterns, our brain automatically forms new neurological pathways which naturally lead to new behaviors and habits. Christiane Turner, who has been perfecting her skills for two decades, is quickly becoming a worldwide thought leader in the cutting edge field of Neuro Linguistic Programming (NLP), and has taken it to the next level. With her beautiful voice and European accent she invites you to join her on a magical journey into the realm of possibility and change as she teaches you to: - Manifest your dreams through effective goal setting
- Create internal alignment and congruence
- Deal with your fears
- Heal your past
- Create your own success story
- Support your goals through behavioral skill building
- Embark on your own visionary journey
- Become a Master of Manifestation
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Audio Book (MP3) [ 246.1 Mb ] Street Date: Friday, April 18, 2008 Audio Book (WMA) [ 125.5 Mb ] Street Date: Friday, April 18, 2008
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