Step into the charming world of Happily Inc, where love is always in the air and every wedding sparkles with possibility! Susan Mallery’s Happily Inc series, a delightful blend of contemporary romance and small-town charm, invites readers to a quirky California town built on a fairy-tale legend. With heartwarming stories, nuanced characters, and Mallery’s signature humor, this series has enchanted romance fans worldwide.
Nestled in the Southern California desert, Happily Inc is a wedding destination town where artists, romantics, and even a few giraffes create a vibrant community. Spanning four novels and a novella, the series weaves tales of love, healing, and second chances that keep readers eagerly turning pages.
How Happily Inc Began
Susan Mallery, a #1 New York Times bestselling author known for her Fool’s Gold romances, crafted Happily Inc as a fresh canvas for her heartwarming storytelling. Inspired by the idea of a town founded on a fabricated fairy tale—where mail-order brides supposedly fell in love in the 1880s—Mallery envisioned a whimsical setting that celebrates love in all its forms. Launched in 2017 with You Say It First, the series builds on Mallery’s knack for blending emotional depth with lighthearted fun, drawing fans eager for more of her relatable characters.
The Heart of Happily Inc
The Happily Inc series kicks off with You Say It First, where Pallas Saunders, owner of Weddings in a Box, fights to save her struggling business while falling for Nick Mitchell, a sculptor moonlighting as a carpenter. In Second Chance Girl, Mathias Mitchell hides his pain behind a smile, finding unexpected love with neighbor Carol Lund. Why Not Tonight follows Natalie Kaleta, a gallery assistant stranded with reclusive artist Ronan Mitchell, whose playful side sparks a surprising romance. Happily This Christmas rounds out the series with Wynn Beauchene and Garrick McCabe, whose holiday romance heals old wounds.
Set against the backdrop of Happily Inc’s wedding venues and exotic game preserve, the series explores themes of healing, community, and the courage to love again. Mallery’s witty dialogue and emotionally complex characters shine, while quirky elements like a pet giraffe named Millie add playful charm. The town’s fairy-tale origins infuse each story with a sense of magic, making Happily Inc a cozy escape for romance lovers.
Why Happily Inc Resonates
Happily Inc has carved a special place in contemporary romance, offering readers a blend of heartfelt emotion and laugh-out-loud moments. Fans praise Mallery’s ability to craft relatable characters who overcome personal struggles, from family betrayals to self-doubt, finding love in unexpected places. The series’ small-town setting and interconnected stories create a sense of belonging, resonating with readers who crave community-driven narratives. Its ties to Mallery’s Fool’s Gold series also delight longtime fans, cementing Happily Inc’s lasting appeal.
- Publication Years: 2017–2020
- Number of Books: 4 novels, 1 novella
- Setting: Happily Inc, California
- Genre: Contemporary Romance
Grab You Say It First and dive into Happily Inc’s heartwarming world of romance, where love always finds a way!