Picture a British lad from Sheffield, once a meat-loving tech worker, now dishing out vegan recipes that have millions hooked—meet Henry Firth! Alongside his best mate Ian Theasby, Henry turned a personal vegan journey into BOSH!, a global plant-based phenomenon that’s making healthy eating irresistible.
From viral social media videos to bestselling cookbooks, Henry’s knack for crafting simple, tasty vegan dishes has revolutionized how we think about plant-based cooking. Ready to dig into his story? Let’s go!
The Making of Henry Firth
Born in April 1984 in Hackney, East London, Henry Firth grew up in Sheffield, where he met lifelong friend Ian Theasby at age 11. The son of a teacher and professor, Henry initially pursued a career in tech, working for companies like Arcadia Group for 12 years. Food was always a passion, but it wasn’t until his mid-30s that a Netflix documentary changed everything. Watching Cowspiracy in the mid-2010s, Henry was struck by the environmental impact of meat production and went vegan overnight, joining Ian, who had already ditched meat for a New Year’s resolution.
This pivot wasn’t just personal—it sparked a mission. Frustrated by bland vegan options, Henry and Ian set out to relearn cooking, remixing classic dishes into plant-based delights. Their digital marketing savvy led to BOSH!, a social media channel launched in 2016 that exploded with vibrant, easy-to-follow recipes.
Henry Firth’s Unforgettable Recipes
Henry’s work with BOSH! is all about making veganism accessible, fun, and downright delicious. Their first cookbook, BOSH! (2018), became the UK’s bestselling vegan cookbook, packed with 140 recipes like Creamy Mac and Greens and Gooey PBJ Brownies. It’s a love letter to plant-based comfort food, earning a British Book Award and a PETA Vegan Food Award.
BOSH! Healthy Vegan (2019) followed, focusing on nutritious yet flavorful dishes like Zingy Watermelon Salad and Not-that-Naughty Burger. Reviewers praise its 80 recipes and 60-page guide to vegan nutrition, though some note the recipes can be ingredient-heavy or spicy. BOSH! Meat (2023), a Sunday Times bestseller, reimagines meaty classics without animal products, featuring hits like Mushroom & Guinness Pie. Their guide BOSH! How to Live Vegan (2019) dives deeper, offering practical tips on sustainable living, from food to travel, earning acclaim as a top resource for new vegans.
Henry’s style is approachable yet innovative, blending supermarket-friendly ingredients with global flavors. He and Ian remix pub classics and pan-Asian dishes with a “fast and fun” ethos, avoiding fussy techniques. Their vibrant videos, inspired by BuzzFeed Tasty, make cooking feel like a party, appealing to vegans and meat-eaters alike.
Why Henry Firth Matters
Henry Firth and BOSH! have transformed veganism from a niche diet to a mainstream movement. With over 2.3 million social media fans and a million books sold worldwide, their recipes reach 60 countries in eight languages. Their ITV show Living on the Veg (2020), the network’s first vegan cooking program, brought plant-based meals to British TV, while viral videos like their “healthy sushi cake” (3.5 million views) have inspired countless home cooks.
Beyond tasty food, Henry’s work promotes sustainability. By championing low-carbon ingredients, he’s helping people reduce their environmental footprint—one plate at a time. His inclusive approach, emphasizing that any plant-based meal counts, has made veganism less intimidating and more inviting, earning them nicknames like “the Vegan Jamie Olivers.”
About Henry Firth
- Born: April 1984, Hackney, East London
- Key Works: BOSH! (2018), BOSH! Healthy Vegan (2019), BOSH! Meat (2023), BOSH! How to Live Vegan (2019)
- Awards: British Book Award, PETA Vegan Food Award
- Fun Fact: Henry went vegan after watching Cowspiracy, inspired to combat climate change.
Ready to spice up your kitchen? Snag BOSH! Healthy Vegan and dive into Henry Firth’s plant-based revolution—your taste buds and the planet will thank you!