Picture a British storyteller who turned her love for flowers and fountain pens into heartwarming tales that captivate readers worldwide—meet Sally Page! A former advertising professional turned florist, Sally weaves narratives brimming with human connection and hope. Her debut novel, The Keeper of Stories, became a Sunday Times Bestseller, proving that everyday lives hold extraordinary tales.
Now settled in Dorset, Sally’s unique journey—from flower shops to fiction—infuses her work with warmth and wisdom. Let’s dive into the life of this remarkable author whose stories remind us that everyone has a story worth telling.
The Making of Sally Page
After studying history at university, Sally Page moved to London, diving into the fast-paced world of advertising. But her creative spirit craved more. In her spare time, she studied floristry at night school, eventually opening her own flower shop. This wasn’t just a career shift—it was a revelation. Sally discovered that flower shops were windows into people’s lives, sparking her first foray into writing through a series of non-fiction books about floral life. Later, she founded Plooms, a fountain pen company, further fueling her passion for storytelling.
It wasn’t until a spark of inspiration—ignited by Olivia Colman’s Oscar speech about her days as a cleaner—that Sally turned to fiction. She began crafting stories that celebrated the quiet beauty of ordinary lives, drawing on her rich experiences and love for history.
Sally Page’s Unforgettable Stories
Sally’s debut novel, The Keeper of Stories (2022), is a heartfelt tale of Janice, a cleaner who collects stories from those around her while grappling with her own. Blending humor, poignancy, and a touch of history, the book sold over half a million copies in the UK, was translated into 29 languages, and was shortlisted for British Book of the Year. Its universal themes of connection and resilience struck a chord with readers globally.
Her second novel, The Book of Beginnings (2023), explores friendship and new starts, set in a charming stationery shop that reflects Sally’s love for pens and paper. In 2024, The Secrets of Flowers followed, weaving a floral journey of discovery as protagonist Emma uncovers Titanic-era stories. Sally’s upcoming novel, Six Little Words (2025), promises more of her signature warmth. Her style—rich with vivid characters, gentle humor, and themes of hope—makes her books feel like a cozy chat with a dear friend.
Sally’s knack for finding magic in the mundane sets her apart. Whether it’s a cleaner’s quiet observations or a florist’s connection to the past, her stories celebrate the power of human bonds and the beauty of starting anew.
Why Sally Page Matters
Sally Page’s work resonates because it honors the unsung stories of everyday people. Her novels remind readers that everyone—from a janitor to a florist—has a tale worth sharing. By blending history, humor, and heart, she’s carved a niche in contemporary fiction, offering solace and inspiration in a chaotic world. Her global success, with translations in 29 languages, underscores her universal appeal.
Beyond her books, Sally’s journey—from florist to bestselling author—encourages aspiring writers to embrace their unique paths. Her collaboration with her daughter, author Libby Page, on book tours adds a delightful family dynamic to her legacy, proving that storytelling runs in their blood.
- Key Works: The Keeper of Stories Stuart’s Bay, The Book of Beginnings, The Secrets of Flowers, Six Little Words (2025)
- Awards: Sunday Times Bestseller, British Book of the Year shortlist (The Keeper of Stories)
- Hobbies: Painting, floristry, fountain pen collecting
- Home: Dorset, England
Snag The Keeper of Stories and dive into Sally Page’s heartwarming world of contemporary fiction! Her stories are perfect for anyone craving a dose of hope and human connection.