Picture a British hairdresser who turned her love for a sparkling sink into a global sensation—meet Sophie Hinchliffe, better known as Mrs. Hinch! With over 4.8 million Instagram followers, this Essex-born cleanfluencer has transformed mundane chores into a joyful art form, inspiring millions to find calm in cleaning. Her bestselling books, heartfelt memoir, and authentic charm have made her a household name, proving that a tidy home can tidy the soul.
From her cozy Essex roots to daytime TV fame, Sophie’s journey is a testament to the power of passion and vulnerability. Her story isn’t just about scrubbing surfaces—it’s about building a community, embracing imperfections, and finding peace in the everyday.
The Making of Sophie Hinchliffe
Born Sophie Barker on February 16, 1990, in Basildon, Essex, Sophie grew up with a knack for tidiness that would later define her. Before her Instagram stardom, she worked as a hairdresser, waitress, and sales assistant, but it was her struggle with anxiety that sparked her cleaning obsession. Cleaning became her therapy, a way to steady her mind. In March 2018, she launched her Instagram account, @mrshinchhome, to share home decorating with her husband, Jamie. What started as a personal project exploded into a phenomenon, earning her the nickname Mrs. Hinch and a loyal ‘Hinch Army’ of followers.
Sophie Hinchliffe’s Unforgettable Works
Sophie’s books are more than cleaning guides—they’re invitations to find joy in the ordinary. Her debut, Hinch Yourself Happy (2019), sold 160,302 copies in three days, becoming the UK’s second-highest-selling non-fiction book at the time. Packed with tips to ‘shine your sink and soothe your soul,’ it resonated with readers craving simplicity. Her second book, The Activity Journal (2019), hit number one on the Sunday Times Bestseller List, offering fun tasks to plan ‘hinching’ sessions.
In 2020, The Little Book of Lists topped UK bestseller charts, fueled by lockdown cleaning fever. Its practical ‘Hinch Lists’ helped fans organize their homes and lives. Her memoir, This Is Me (2020), peeled back the curtain on her anxiety, trolling struggles, and rise to fame, striking a chord with readers. In 2023, Welcome to Hinch Farm, a children’s book, tackled moving anxieties with warmth and whimsy. Sophie’s style—practical, heartfelt, and peppered with Essex charm—makes her work feel like a chat with a friend.
Why Sophie Hinchliffe Matters
Mrs. Hinch redefined housework, turning it into a form of self-care for a stressed-out world. Her ‘Hinch Effect’ boosted sales of products like Zoflora by 28%, proving her influence extends beyond social media. By sharing her anxiety and grief—especially after her father’s sudden passing in 2024—she’s fostered a community where vulnerability is strength. Her authenticity, from naming her cleaning cupboard ‘Narnia’ to celebrating her cocker spaniel Henry, resonates globally, inspiring fans to find joy in the small stuff.
Sophie’s empire, including Tesco collections and P&G partnerships, shows how a ‘normal girl’ can build a multi-million-pound brand. Her impact lies in making the mundane magical, reminding us that a tidy home can be a sanctuary.
- Born: February 16, 1990, Basildon, Essex
- Key Works: Hinch Yourself Happy, This Is Me, Welcome to Hinch Farm
- Followers: 4.8 million on Instagram (@mrshinchhome)
- Fun Fact: Her dog Henry has his own Instagram with over 130,000 followers!
Ready to sprinkle some Hinch magic on your home? Grab Hinch Yourself Happy and join the Hinch Army for a cleaner, calmer you!